The Danger in Being Labeled a Sync Artist

The Danger in Being Labeled a Sync Artist

You know, there are a lot of companies (brands) that want to use independent music in their commercials. I get a number of these requests sent directly to me, so I get to see exactly what they’re looking for. And what’s interesting is that more and more...
Why is Branding important in Sync

Why is Branding important in Sync

If you’re working in sync, branding is still important. I know for some people that’s one of the ‘bad’ words – branding, networking, marketing, sales – those are things that, as artists, we don’t want to think about. But what if I told you that your brand...
Four Things I Look for as a Sync Agent

Four Things I Look for as a Sync Agent

As a sync agent, let me tell you four things I look for when people send me music.  I’m Eric Campbell. I recently launched my own sync agency, sus3 Music. And if you’re not familiar with that term, a sync agent represents artists, and pitches their music to...
The Trick to Never Getting Writer’s Block

The Trick to Never Getting Writer’s Block

So, how do I avoid writer’s block?  How do I make sure that creative ideas keep coming even with these demanding constraints?

Well, here are some of the techniques I’ve developed over time.  Hopefully, they’ll inspire you and help you to consistently be your most creative self…

How Gatekeeping works in the Sync Industry

How Gatekeeping works in the Sync Industry

This is an industry that does EVERYTHING via word of  mouth.

This type of gatekeeping has served the sync industry well for many years.  It ensures that people work with people that they can trust…

However, the industry has another problem that gatekeeping is exacerbating – lack of diversity and inclusivity.