by ctrlcamp | Aug 6, 2025 | Uncategorized |
Well, it finally happened.
AI didn’t just come for music creators—it came for sync licensing.
And not in some theoretical, future-facing way.
It’s here. Right now. And it’s targeting the exact clients who used to hire us.
by ctrlcamp | May 3, 2025 | Uncategorized |
Learn how to match the vibe of a temp track, stay copyright-safe, and become a go-to problem solver for music supervisors.
There’s an overlooked lane in sync licensing that every independent artist should have in their playbook: the replacement song.
If you’ve never heard the term, don’t worry — it’s not as widely talked about, but it’s a goldmine of opportunity. A replacement song comes into play when a music supervisor, editor, or production team has already fallen in love with a song — often an iconic or recognizable track — and has edited the scene or ad to it. But for one reason or another, they can’t use it.
by Eric Campbell | Feb 22, 2025 | Uncategorized |
One of the biggest mindset shifts you need to make if you want to succeed in sync licensing is learning to embrace delayed gratification. If you’re constantly refreshing your inbox, anxiously waiting to hear whether your last pitch landed a placement, you’re setting...
by Eric Campbell | Jan 4, 2025 | Uncategorized |
You’re probably overlooking one of the best resources for getting more sync placements this year: ctrlcamp.com If you’ve already registered, you might occasionally check briefs, but many of you aren’t taking full advantage of what this platform offers. I...
by Eric Campbell | Dec 21, 2024 | Uncategorized |
As 2024 winds down, it’s the perfect time to revisit your goals, sharpen your focus, and lay out a clear game plan for 2025. If sync licensing is something you’re serious about (or want to get serious about), then this is for you. Whether you’re just starting out with...
by ctrlcamp | Aug 24, 2024 | Uncategorized |
Recently, I’ve seen more independent artists calling themselves “sync artists” on social media.
I think that’s a mistake.
by ctrlcamp | Dec 23, 2023 | Uncategorized |
My reflection on trends in sync licensing for 2023 and what to expect in 2024.
by ctrlcamp | Nov 18, 2023 | Uncategorized |
Reading Time: 4 minutes Introduction One of the best ways to understand how music in ads work is by watching and analyzing commercials. In this article, I’ll walk through three different commercial spots and analyze their use of music. Hopefully, by understanding the...
by ctrlcamp | Nov 11, 2023 | Uncategorized |
Reading Time: 3 minutes SEO (or Search Engine Optimization) is all the rage in website design and blog marketing. It helps writers ensure that their content is easily discoverable. I have found that SEO concepts can also help our music get discovered in sync licensing...
by ctrlcamp | Nov 1, 2023 | Uncategorized |
Read Time: 4 minutes Last week I wrote an article showing you how to master briefs to secure more sync placements. One of the steps that I mentioned involved paying close attention to the song references included in the brief. Dozens of you emailed me asking for...
