Why is Branding important in Sync
If you’re working in sync, branding is still important. I know for some people that’s one of the ‘bad’ words – branding, networking, marketing, sales – those are things that, as artists, we don’t want to think about. But what if I told you that your brand...
Why Beat Stores, Leased Beats and Exclusives Don’t Work For Sync
Let’s talk about Beatstores and why they can be a problem if you want to license your music for film and TV. I mentioned in a previous video that leased beats and exclusive beats were problematic in sync licensing and I got soo many comments about this. So, let me go...
Four Things I Look for as a Sync Agent
As a sync agent, let me tell you four things I look for when people send me music. I’m Eric Campbell. I recently launched my own sync agency, sus3 Music. And if you’re not familiar with that term, a sync agent represents artists, and pitches their music to...
The Trick to Never Getting Writer’s Block
So, how do I avoid writer’s block? How do I make sure that creative ideas keep coming even with these demanding constraints?
Well, here are some of the techniques I’ve developed over time. Hopefully, they’ll inspire you and help you to consistently be your most creative self…
How Gatekeeping works in the Sync Industry
This is an industry that does EVERYTHING via word of mouth.
This type of gatekeeping has served the sync industry well for many years. It ensures that people work with people that they can trust…
However, the industry has another problem that gatekeeping is exacerbating – lack of diversity and inclusivity.
Getting Syncs WHILE Fighting for Roe V Wade
Normally, in writing music for TV or Ads, you want to avoid political perspectives. In fact some artists opt to not have their music used in any kind of political campaign. However, we are seeing more and more instances where the business community feels led to take a...
Should You Brand Yourself as a ‘Sync Artist’
I’ve noticed some trends in our community recently. A number of people are identifying themselves as a “sync artist” or stating in their bio that they focus exclusively on writing music for sync. For independent artists, I’m starting to think that this is not a...
This Composer Shows How Perseverance Leads to Success
Let me share with you an amazing story of perseverance and how it’s led one composer to success in sync. Robbie Hancock joined us on Clubhouse during our Film Score Convo this past Sunday. We had a great conversation with him, Matthew Head, Gilde Flores and...