No, You Don’t Want to Be a Sync Artist. Here’s Why!
Recently, I’ve seen more independent artists calling themselves “sync artists” on social media.
I think that’s a mistake.
Sync Licensing Forecast: What’s Hot in 2024?
My reflection on trends in sync licensing for 2023 and what to expect in 2024.
Ad Music Analysis – Breaking Down Three Song Placements
Reading Time: 4 minutes Introduction One of the best ways to understand how music in ads work is by watching and analyzing commercials. In this article, I’ll walk through three different commercial spots and analyze their use of music. Hopefully, by understanding the...
How Musicians can use SEO to get more Sync Placements
Reading Time: 3 minutes SEO (or Search Engine Optimization) is all the rage in website design and blog marketing. It helps writers ensure that their content is easily discoverable. I have found that SEO concepts can also help our music get discovered in sync licensing...
Get More Syncs by Mastering Song References
Read Time: 4 minutes Last week I wrote an article showing you how to master briefs to secure more sync placements. One of the steps that I mentioned involved paying close attention to the song references included in the brief. Dozens of you emailed me asking for...
Tackle Licensing Briefs like a Sync Beast.
Reading Time: 3 minutes In this article I’m going to show you my proven formula for responding to briefs in a way that has helped land me many sync placements. First, let’s talk about what a ‘brief’ is. In short, a brief is just a request from someone who licenses...
40 Song Themes You Can Write Besides Love Songs
If you’re serious about having a sync licensing career you have to get good at writing songs that are NOT about romantic love. Now, if you’ve been following me for a while, this is not news to you. You’ve probably heard me say it many times. But, some artists still...
What are the actual odds of landing a sync placement?
Warning Warning, this is definitely a red pill article. It highlights the inner workings of the sync licensing industry but the reality may be unsettling for some.. maybe even demotivating. So, only go forward if you really value truth and objectivity....
Dear Indie Artist, Your Producer Might Be Costing You Sync Placements
Read Time: 3 minutes As a sync agent and sync educator, I’ve seen a lot of mistakes made that have kept artist’s from securing a lucrative sync placement. The most frequent mistake that I’ve seen usually involves issues with a producer’s...