Get More Syncs by Mastering Song References

Get More Syncs by Mastering Song References

Read Time: 4 minutes Last week I wrote an article showing you how to master briefs to secure more sync placements. One of the steps that I mentioned involved paying close attention to the song references included in the brief. Dozens of you emailed me asking for...
Tackle Licensing Briefs like a Sync Beast.

Tackle Licensing Briefs like a Sync Beast.

Reading Time: 3 minutes In this article I’m going to show you my proven formula for responding to briefs in a way that has helped land me many sync placements. First, let’s talk about what a ‘brief’ is. In short, a brief is just a request from someone who licenses...
40 Song Themes You Can Write Besides Love Songs

40 Song Themes You Can Write Besides Love Songs

If you’re serious about having a sync licensing career you have to get good at writing songs that are NOT about romantic love. Now, if you’ve been following me for a while, this is not news to you. You’ve probably heard me say it many times. But, some artists still...
The Danger in Being Labeled a Sync Artist

The Danger in Being Labeled a Sync Artist

You know, there are a lot of companies (brands) that want to use independent music in their commercials. I get a number of these requests sent directly to me, so I get to see exactly what they’re looking for. And what’s interesting is that more and more...
Why is Branding important in Sync

Why is Branding important in Sync

If you’re working in sync, branding is still important. I know for some people that’s one of the ‘bad’ words – branding, networking, marketing, sales – those are things that, as artists, we don’t want to think about. But what if I told you that your brand...