AI Isn’t Coming for Sync Licensing—It’s Already Here
Well, it finally happened.
AI didn’t just come for music creators—it came for sync licensing.
And not in some theoretical, future-facing way.
It’s here. Right now. And it’s targeting the exact clients who used to hire us.
Sync Licensing Forecast: What’s Hot in 2024?
My reflection on trends in sync licensing for 2023 and what to expect in 2024.
Ad Music Analysis – Breaking Down Three Song Placements
Reading Time: 4 minutes Introduction One of the best ways to understand how music in ads work is by watching and analyzing commercials. In this article, I’ll walk through three different commercial spots and analyze their use of music. Hopefully, by understanding the...