Sync Licensing Forecast: What’s Hot in 2024?
My reflection on trends in sync licensing for 2023 and what to expect in 2024.
Ad Music Analysis – Breaking Down Three Song Placements
Reading Time: 4 minutes Introduction One of the best ways to understand how music in ads work is by watching and analyzing commercials. In this article, I’ll walk through three different commercial spots and analyze their use of music. Hopefully, by understanding the...
How Musicians can use SEO to get more Sync Placements
Reading Time: 3 minutes SEO (or Search Engine Optimization) is all the rage in website design and blog marketing. It helps writers ensure that their content is easily discoverable. I have found that SEO concepts can also help our music get discovered in sync licensing...
Get More Syncs by Mastering Song References
Read Time: 4 minutes Last week I wrote an article showing you how to master briefs to secure more sync placements. One of the steps that I mentioned involved paying close attention to the song references included in the brief. Dozens of you emailed me asking for...