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No, You Don’t Want to Be a Sync Artist. Here’s Why!

No, You Don’t Want to Be a Sync Artist. Here’s Why!

by ctrlcamp | Aug 24, 2024 | Uncategorized | 3 comments

Recently, I’ve seen more independent artists calling themselves “sync artists” on social media.

I think that’s a mistake.

Ad Music Analysis – Breaking Down Three Song Placements

Ad Music Analysis – Breaking Down Three Song Placements

by ctrlcamp | Nov 18, 2023 | Uncategorized | 3 comments

Reading Time: 4 minutes Introduction One of the best ways to understand how music in ads work is by watching and analyzing commercials. In this article, I’ll walk through three different commercial spots and analyze their use of music. Hopefully, by understanding the...
The Danger in Being Labeled a Sync Artist

The Danger in Being Labeled a Sync Artist

by ctrlcamp | Nov 30, 2022 | Uncategorized | 1 comment

You know, there are a lot of companies (brands) that want to use independent music in their commercials. I get a number of these requests sent directly to me, so I get to see exactly what they’re looking for. And what’s interesting is that more and more...
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