What are the actual odds of landing a sync placement?
Warning Warning, this is definitely a red pill article. It highlights the inner workings of the sync licensing industry but the reality may be unsettling for some.. maybe even demotivating. So, only go forward if you really value truth and objectivity....
Dear Indie Artist, Your Producer Might Be Costing You Sync Placements
Read Time: 3 minutes As a sync agent and sync educator, I’ve seen a lot of mistakes made that have kept artist’s from securing a lucrative sync placement. The most frequent mistake that I’ve seen usually involves issues with a producer’s...
The Danger in Being Labeled a Sync Artist
You know, there are a lot of companies (brands) that want to use independent music in their commercials. I get a number of these requests sent directly to me, so I get to see exactly what they’re looking for. And what’s interesting is that more and more...
Why is Branding important in Sync
If you’re working in sync, branding is still important. I know for some people that’s one of the ‘bad’ words – branding, networking, marketing, sales – those are things that, as artists, we don’t want to think about. But what if I told you that your brand...
Why Beat Stores, Leased Beats and Exclusives Don’t Work For Sync
Let’s talk about Beatstores and why they can be a problem if you want to license your music for film and TV. I mentioned in a previous video that leased beats and exclusive beats were problematic in sync licensing and I got soo many comments about this. So, let me go...
Four Things I Look for as a Sync Agent
As a sync agent, let me tell you four things I look for when people send me music. I’m Eric Campbell. I recently launched my own sync agency, sus3 Music. And if you’re not familiar with that term, a sync agent represents artists, and pitches their music to...
The Trick to Never Getting Writer’s Block
So, how do I avoid writer’s block? How do I make sure that creative ideas keep coming even with these demanding constraints?
Well, here are some of the techniques I’ve developed over time. Hopefully, they’ll inspire you and help you to consistently be your most creative self…
How Gatekeeping works in the Sync Industry
This is an industry that does EVERYTHING via word of mouth.
This type of gatekeeping has served the sync industry well for many years. It ensures that people work with people that they can trust…
However, the industry has another problem that gatekeeping is exacerbating – lack of diversity and inclusivity.
