by ctrlcamp | Dec 29, 2025 | Uncategorized |
This is an industry that does EVERYTHING via word of mouth.
This type of gatekeeping has served the sync industry well for many years. It ensures that people work with people that they can trust…
However, the industry has another problem that gatekeeping is exacerbating – lack of diversity and inclusivity.
by ctrlcamp | Dec 29, 2025 | Uncategorized |
As we move into 2026, this is the perfect moment to take an honest look at where you are in your music career, where sync licensing fits into it, and what kind of results you actually want over the next 12 months. If sync licensing is something you’re serious about or...
by ctrlcamp | Aug 6, 2025 | Uncategorized |
Well, it finally happened.
AI didn’t just come for music creators—it came for sync licensing.
And not in some theoretical, future-facing way.
It’s here. Right now. And it’s targeting the exact clients who used to hire us.
by ctrlcamp | May 3, 2025 | Uncategorized |
Learn how to match the vibe of a temp track, stay copyright-safe, and become a go-to problem solver for music supervisors.
There’s an overlooked lane in sync licensing that every independent artist should have in their playbook: the replacement song.
If you’ve never heard the term, don’t worry — it’s not as widely talked about, but it’s a goldmine of opportunity. A replacement song comes into play when a music supervisor, editor, or production team has already fallen in love with a song — often an iconic or recognizable track — and has edited the scene or ad to it. But for one reason or another, they can’t use it.
by Eric Campbell | Feb 22, 2025 | Uncategorized |
One of the biggest mindset shifts you need to make if you want to succeed in sync licensing is learning to embrace delayed gratification. If you’re constantly refreshing your inbox, anxiously waiting to hear whether your last pitch landed a placement, you’re setting...
by ctrlcamp | Aug 24, 2024 | Uncategorized |
Recently, I’ve seen more independent artists calling themselves “sync artists” on social media.
I think that’s a mistake.
by ctrlcamp | Dec 23, 2023 | Uncategorized |
My reflection on trends in sync licensing for 2023 and what to expect in 2024.
by ctrlcamp | Nov 18, 2023 | Uncategorized |
Reading Time: 4 minutes Introduction One of the best ways to understand how music in ads work is by watching and analyzing commercials. In this article, I’ll walk through three different commercial spots and analyze their use of music. Hopefully, by understanding the...
by ctrlcamp | Nov 11, 2023 | Uncategorized |
Reading Time: 3 minutes SEO (or Search Engine Optimization) is all the rage in website design and blog marketing. It helps writers ensure that their content is easily discoverable. I have found that SEO concepts can also help our music get discovered in sync licensing...
by ctrlcamp | Nov 1, 2023 | Uncategorized |
Read Time: 4 minutes Last week I wrote an article showing you how to master briefs to secure more sync placements. One of the steps that I mentioned involved paying close attention to the song references included in the brief. Dozens of you emailed me asking for...
