Most independent artists pitch sync agencies the wrong way — not because their music is bad, but because their catalog strategy is missing. Here’s what actually gets your music pitched: fit, volume, and consistency.
Most independent artists are building their sync strategy around chasing briefs. But by the time a brief reaches you, it’s already passed through two or three hands – and you’re competing with hundreds of other people for a deadline that may have already passed. Here’s the strategy that actually builds long-term sync income.
Musicians hear “sync licensing” and assume there’s one path. But music libraries and sync agencies operate on completely different models — different deal structures, different income flows, and very different implications for your publishing. Here’s how to decide which one fits your music and goals.
