Want Christmas Songs Placed in 2026? Start Now
As we head into the holidays, one question comes up every single year: How do I get my music placed in holiday ads, films, or TV shows? Holiday music is one of the most powerful entry points into sync licensing, and it’s something every artist and producer should at...
This Sync Agency Becomes the First to Define What AI Music It will Accept!
Well this is big…I recently talked about BMI, ASCAP and SOCAN opening the door to register AI-assisted compositions — a big step for songwriters and producers experimenting with AI tools. But I said then, it doesn’t really matter unless sync agencies and music...
How Gatekeeping works in the Sync Industry (and Why it’s Changing)
This is an industry that does EVERYTHING via word of mouth.
This type of gatekeeping has served the sync industry well for many years. It ensures that people work with people that they can trust…
However, the industry has another problem that gatekeeping is exacerbating – lack of diversity and inclusivity.
Your 2026 Sync Game Plan: Crush the New Year
As we move into 2026, this is the perfect moment to take an honest look at where you are in your music career, where sync licensing fits into it, and what kind of results you actually want over the next 12 months. If sync licensing is something you’re serious about or...
AI Isn’t Coming for Sync Licensing—It’s Already Here
Well, it finally happened.
AI didn’t just come for music creators—it came for sync licensing.
And not in some theoretical, future-facing way.
It’s here. Right now. And it’s targeting the exact clients who used to hire us.
Replacement Songs for TV and Ads: A Sync Licensing Strategy Every Indie Artist Needs
Learn how to match the vibe of a temp track, stay copyright-safe, and become a go-to problem solver for music supervisors.
There’s an overlooked lane in sync licensing that every independent artist should have in their playbook: the replacement song.
If you’ve never heard the term, don’t worry — it’s not as widely talked about, but it’s a goldmine of opportunity. A replacement song comes into play when a music supervisor, editor, or production team has already fallen in love with a song — often an iconic or recognizable track — and has edited the scene or ad to it. But for one reason or another, they can’t use it.
The Secret to Sync Success: Pitch, Forget, Repeat
One of the biggest mindset shifts you need to make if you want to succeed in sync licensing is learning to embrace delayed gratification. If you’re constantly refreshing your inbox, anxiously waiting to hear whether your last pitch landed a placement, you’re setting...
No, You Don’t Want to Be a Sync Artist. Here’s Why!
Recently, I’ve seen more independent artists calling themselves “sync artists” on social media.
I think that’s a mistake.
Sync Licensing Forecast: What’s Hot in 2024?
My reflection on trends in sync licensing for 2023 and what to expect in 2024.