This Sync Agency Becomes the First to Define What AI Music It will Accept!

Well this is big…

I recently talked about BMI, ASCAP and SOCAN opening the door to register AI-assisted compositions — a big step for songwriters and producers experimenting with AI tools. But I said then, it doesn’t really matter unless sync agencies and music supervisors also accept that music.

Well, that moment just arrived.

SoStereo, a leading sync agency focused on ads, just announced that they’ll now accept partially AI-generated music — but with limits.

According to their policy, a song must be at least 80% human-created to qualify as “artist music.” Anything beyond 20% AI-generated requires written approval.

That’s the first real public boundary I’ve seen from anyone in the sync space — and honestly, I think it’s a smart one.

Why This Matters

I actually think it’s great that the industry isn’t dancing around this conversation anymore.

Creators are using AI — some openly, some quietly — but pretending it doesn’t exist isn’t going to make it go away.

This policy acknowledges the reality that AI is part of modern production workflows and tries to define where the human element still matters most.

And I respect that.

Learning From SPLICE

This feels like a much better approach than how the sync world handled SPLICE.

Remember that? The loop-based software that made every producer’s life easier? A lot of supervisors drew a hard line and said, “Don’t use it.”

That didn’t stop anyone.

It just created confusion and fear. Producers still used SPLICE — they just stopped admitting it.

All that energy around “don’t” and “can’t” ended up making things less transparent, not more ethical.

SoStereo’s new AI stance, in contrast, invites transparency. It’s saying, “We get it — but here’s how to do it responsibly.”

That’s a step forward.

Why It’s Especially Important Coming From SoStereo

This announcement isn’t coming from a random company or a single supervisor with a strong opinion.

SoStereo sits right in the middle — between brands, ad agencies, and music supervisors.

They wouldn’t put out a statement like this unless their brand clients were comfortable with it, and that tells me something:

This likely represents more than just one company’s position.

It feels like the beginning of a broader shift — a quiet industry consensus starting to form.

And that’s what makes it such a big deal.

What Happens Next

So the next obvious question is:

Will other sync agencies, libraries, and supervisors follow this lead, or push back against it?

If you’re signed to a sync agency or library, I’d love to hear what you’re seeing.

Have they said anything internally about AI?

Are they setting limits, or still avoiding the topic altogether?

Let’s start gathering this intel as a community — because these early decisions are going to shape how AI fits into sync licensing for years to come.

I’d love to hear your thoughts on this.