by ctrlcamp | May 3, 2025 | Uncategorized |
Learn how to match the vibe of a temp track, stay copyright-safe, and become a go-to problem solver for music supervisors.
There’s an overlooked lane in sync licensing that every independent artist should have in their playbook: the replacement song.
If you’ve never heard the term, don’t worry — it’s not as widely talked about, but it’s a goldmine of opportunity. A replacement song comes into play when a music supervisor, editor, or production team has already fallen in love with a song — often an iconic or recognizable track — and has edited the scene or ad to it. But for one reason or another, they can’t use it.
by ctrlcamp | Aug 24, 2024 | Uncategorized |
Recently, I’ve seen more independent artists calling themselves “sync artists” on social media.
I think that’s a mistake.
by ctrlcamp | Dec 23, 2023 | Uncategorized |
My reflection on trends in sync licensing for 2023 and what to expect in 2024.
by ctrlcamp | Nov 18, 2023 | Uncategorized |
Reading Time: 4 minutes Introduction One of the best ways to understand how music in ads work is by watching and analyzing commercials. In this article, I’ll walk through three different commercial spots and analyze their use of music. Hopefully, by understanding the...
by ctrlcamp | Nov 11, 2023 | Uncategorized |
Reading Time: 3 minutes SEO (or Search Engine Optimization) is all the rage in website design and blog marketing. It helps writers ensure that their content is easily discoverable. I have found that SEO concepts can also help our music get discovered in sync licensing...
